Privacy policy

 

1) Information on the collection of personal data and contact details of the person in charge

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how we handle your personal data when you use our website. Personal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website in line with the General Data Protection Regulation (GDPR) is:

LR-Automation GmbH
Hohenstaufenstr. 26
73230 Kirchheim unter Teck-Nabern

Telefon: +49 (0) 7021 – 5714841
E-Mail: info@lr-automation.de

The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential contents (e.g. orders or inquiries to the responsible person), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string „https://“ and the lock symbol in your browser line.

 

2) Data collection when visiting our website

If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called “server log files”). When you visit our website, we collect the following data, which are technically necessary for us to display the website:

• Our accessed website
• Date and time of access
• Quantity of sent data in bytes
• Source/reference from which you reached the page
• Used browser
• Used operating system
• Used IP address (possibly in anonymized form)

Processing is carried out in accordance with art. 6 par. 1 letter f of GDPR on the basis of our justified interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

 

3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your terminal device and make it possible to recognize your browser on your next visit (so-called persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. You can see the duration of the respective cookie storage in the overview of the cookie settings of your web browser.

Cookies are partially used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as personal data are also processed by individual cookies used by us, the processing is carried out in accordance with art. 6 par. 1 letter b of GDPR to implement the contract, in accordance with art. 6 par. 1 letter a of GDPR in the case of a granted consent or in accordance with art. 6 par. 1 letter f of GDPR to safeguard our legitimate interests in the best possible functionality of the website, as well as a customer-friendly and effective design of the website visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally. Every browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if cookies are not accepted, the functionality of our website may be limited.

 

4) Contact

4.1 In the course of contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with art. 6 par. 1 letter f of GDPR. If your contact is aimed at the conclusion of a contract, an additional legal basis for the processing is art. 6 par. 1 letter b of GDPR. Your data will be deleted after final processing of your request. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there no legal storage obligations are opposed to it.

 

4.2 WhatsApp-Business
We offer visitors to our website the opportunity to contact us through the WhatsApp news service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. To this end, we use the so-called „Business-Version“ of WhatsApp.

If you contact us via WhatsApp in connection with a specific transaction (e.g. a completed order), we will store and use the mobile phone number you use for WhatsApp and – if provided – your first name and surname in accordance with art. 6 par. 1 lit. b. of GDPR to process and answer your request. Relying on the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address or e-mail address) in order to be able to assign your request to a specific transaction.

If you use our WhatsApp contact for general inquiries (e.g. about our range of services, availability or our Internet presence), we will store and use the mobile phone number you use at WhatsApp and – if provided – your first name and surname in accordance with art. 6 par. 1 letter f of GDPR on the basis of our justified interest in the efficient and prompt provision of the requested information.

Your data will only be used to respond to your request via WhatsApp. A transmission to third parties shall not take place.

Please note that WhatsApp Business gains access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Facebook Inc. in the USA. To operate our WhatsApp Business account, we use a mobile device whose address book stores only the WhatsApp contact information of users who have contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transmission of his WhatsApp telephone number from the address books of his chat contacts in accordance with art. 6 par. 1 letter a of GDPR when using the app on his device for the first time by accepting the WhatsApp terms of use. The transmission of data from users who do not use WhatsApp and/or have not contacted us through WhatsApp is therefore excluded.

Facebook Inc. with headquarters in the USA is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of the data by WhatsApp, as well as your rights and setting options to protect your privacy, please refer to the WhatsApp’s privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

 

5) Use of your data for direct marketing

5.1 Registration for our e-mail newsletter
If you register for our e-mail newsletter, we will send you regular information about our offers. Only your e-mail address is required for sending the newsletter. The provision of further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will not send you an e-mail newsletter until you have expressly confirmed to us that you agree to receive newsletters. We will then send you a confirmation e-mail asking you to click on a link to confirm that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with art. 6 par. 1 letter a of GDPR. When you register for the newsletter, we save your IP address entered by your internet service provider (ISP), as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used exclusively for the purpose of advertising through the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this which is legally permitted and about which we inform you in this declaration.

 

5.2 Sending the e-mail newsletter to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular offers by e-mail on similar goods or services from our range to those you have already purchased. In accordance with § 7 par. 3 UWG, we do not need to obtain a separate consent from you for this. In this respect, data processing is carried out solely on the basis of our justified interest in personalized direct advertising in accordance with art. 6 par. 1 letter f of GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. For this you only have to pay transmission costs according to the basic tariffs. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

 

5.3 Advertising by letter post
Based on our justified interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you within the scope of the contractual relationship – your title, academic degree, birth year and your professional, industry or business designation in accordance with art. 6 par. 1 letter f of GDPR and to use this information to send you interesting offers and information on our products by post.

You can object to the storage and use of your data for this purpose at any time by sending an appropriate message to the person responsible.

 

6) Social media use: Videos

Use of YouTube videos
This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google”).

The extended data protection mode is used here, which according to the provider’s specifications only starts to store user information when the video(s) are played. If the playback of embedded Youtube videos is started, the „Youtube” provider uses cookies to collect information about user behavior. According to indications from “YouTube”, these serve, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, when you click on a video, your information is directly associated with your account. If you do not want the association with your profile on YouTube, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. Such an evaluation is carried out in particular pursuant to art. 6 par. 1 letter f of GDPR on the basis of the legitimate interests of Google in the insertion of personalized advertising, market research and/or needs-based design of its website. You have the right to object to the creation of these user profiles, and you must contact YouTube to exercise this right. In the course of using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA.
Irrespective of any playback of the embedded videos, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our influence.

In the case of the transmission of personal data to Google LLC. based in the USA, Google LLC. has certified itself for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

Further information on data protection at “YouTube” can be found in the provider’s privacy policy at: https: https://www.google.de/intl/de/policies/privacy

Insofar as legally required, we have obtained your consent for the above-mentioned processing of your data in accordance with art. 6 par. 1 letter a of GDPR. You can revoke your given consent at any time with effect for the future. In order to exercise your right of revocation, please follow the procedure described above for lodging an objection.

 

7) Web analysis services

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses so-called “cookies”, which are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there, and may also be transferred to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes any direct personal reference. As a result of the extension, your IP address will be previously truncated by Google within Member States of the European Union or in other States, party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a server of Google LLC.in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with art. 6 par. 1 letter f of GDPR on the basis of our justified interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and Internet use. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other data from Google.
You can prevent the storage of cookies by setting your browser software accordingly. However, we point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on this link again): Deactivate Google Analytics
Further reference to Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In the case of the transmission of personal data to Google LLC. based in the USA, Google LLC. has certified itself for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Insofar as legally required, we have obtained your consent for the above-mentioned processing of your data in accordance with art. 6 par. 1 letter a of GDPR. You can revoke your given consent at any time with effect for the future. In order to exercise your right of revocation, please follow the procedure described above for lodging an objection.

 

8) Tools and miscellaneous

Google Maps
On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive (land) maps to visualize geographical information. By using this service, our location will be displayed and a possible access by car will be made easier.
As soon as you access those sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google’s servers and stored there; this may also involve transmission to the servers of Google LLC. in the USA. This happens regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your information is directly associated with your account. If you do not want the association with your profile on Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. In accordance with art. 6 par. 1 letter f of GDPR, the collection, storage and evaluation are based on Google’s legitimate interest in the insertion of personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, whereas you must contact Google to exercise this right.
In the case of the transmission of personal data to Google LLC. based in the USA, Google LLC. has certified itself for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
If you do not agree with the future transmission of your data to Google within the framework of the use of Google Maps, it is also possible to completely deactivate the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website cannot be used in that case.
You can view Google’s terms of use at https://www.google.de/intl/de/policies/terms/regional.html, whereas the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html
Detailed information on data protection in connection with the use of Google Maps can be found on the Google website (“Google Privacy Policy”): https://www.google.de/intl/de/policies/privacy/
Insofar as legally required, we have obtained your consent for the above-mentioned processing of your data in accordance with art. 6 par. 1 letter a of GDPR. You can revoke your given consent at any time with effect for the future. In order to exercise your right of revocation, please follow the procedure described above for lodging an objection.

 

9) Rights of the concerned party

9.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) regarding the data controller with regard to the processing of your personal data, about which we inform you below:

• Right to information according to art. 15 of GDPR: In particular, you have the right to be informed about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right of correction, deletion, restriction of processing, opposition to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision making including profiling and, where applicable, meaningful information on the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the guarantees provided under art. 46 of GDPR when your data is transferred to third countries;
• Right to correction according to art. 16 of GDPR: You have a right to immediate correction of incorrect data concerning you and/or completion of your incomplete data stored with us;
• Right to deletion according to art. 17 of GDPR: You have the right to request the deletion of your personal data if the conditions of article 17 paragraph 1 DSGVO are met. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
• Right to restriction of processing according to art. 18 of GDPR: You have the right to demand the restriction of the processing of your personal data as long as the accuracy of your data which you dispute is checked, if you refuse to have your data deleted due to unauthorized data processing and instead demand the restriction of the processing of your data, if you require your data for the assertion, exercise or defense of legal claims, after we no longer require this data after the purpose has been achieved, or if you have lodged an objection on grounds of your particular situation, as long as it is not yet clear whether our justified reasons outweigh the objection;
• Right to information according to art. 19 of GDPR: If you have exercised the right of correction, deletion or limitation of processing regarding the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this correction, deletion or limitation of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
• Right to data portability according to art. 20 of GDPR: You have the right to receive your personal data, which you have provided us with, in a structured, common and machine-readable format or to request that it be transferred to another person responsible, insofar as this is technically feasible;
• Right to revoke consents granted pursuant to art. 7 par. 3 of GDPR: You have the right to revoke a once given consent to the processing of data at any time with effect for the future. In the event of revocation, we will immediately delete the data concerned, unless further processing cannot be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation;
• Right to complaint according to art. 77 of GDPR: If you believe that the processing of personal data relating to you is in breach of the GDPR, you have the right – without prejudice to any other administrative or judicial remedy – to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, your place of work or the place where the suspected breach occurs.

 

9.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS DUE TO OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR SPECIAL SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING REASONS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

 

10) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if relevant – additionally by the respective legal retention period (e.g. retention periods under commercial and tax law).

When personal data are processed on the basis of an express consent pursuant to art. 6 par. 1 letter a of GDPR, these data are stored until the person concerned revokes his or her consent.

If there are legal retention periods for data which are processed within the scope of legal or similar obligations on the basis of art. 6 par. 1 letter b of GDPR, these data are routinely deleted after expiry of the retention periods, provided that they are no longer required for the fulfillment or initiation of the contract and/or we have no justified interest in their further storage.

When personal data are processed on the basis of art. 6 par. 1 letter f of GDPR, these data are stored until the data subject exercises his right to object in accordance with art. 21 par. 1 of GDPR, unless we can prove compelling reasons for processing worthy of protection which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When personal data are processed for the purpose of direct advertising on the basis of art. 6 par. 1 letter f of GDPR, these data are stored until the person concerned exercises his right of objection in accordance with art. 21 par. 2 of GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

 

 

Stand: 27.03.2020